purpose + core values

purpose

MAKING LIFE MEANINGFUL

There is no greater privilege than helping others find true meaning in their lives. We know that those who live passionately tend to have creative spirits and grateful hearts. They also aim to bring happiness to those around them. Actively helping others find meaning in their lives is a worthy calling, and it’s one we embrace at 360 Blue.

core values

  1. LEAD WITH DISTINCTION
    It’s inevitable: We’ll be in a perpetual state of evolution as we strive to understand what our customer's expectations will be in the future. Our focus on market leadership through quality, culture, and innovation will drive us to find new ways to improve the owner, guest, and employee experience.
     
  2. DO THE RIGHT THING
    We will always value integrity over self-interest by treating people right and providing the best solution—even if this means forgoing profit. We know that popular decisions are not always the right decisions, and that the right decisions are not always popular. However, doing the right thing and staying true to our core values will always take precedence.
     
  3. PROTECT THE FAMILY
    We consider ourselves an inclusive and diverse family, one in which differences are celebrated. Good things tend to happen when people are comfortable in their work environment and allowed to be themselves. We encourage all employees to treat those around them with kindness and respect. Our hope and expectation are that this ethos will expand to the community.
     
  4. PAY IT FORWARD
    We believe every act of kindness creates a positive and boundless ripple effect. We will remain alert to opportunities that can help those within our 360 Blue family, our local community, and around the globe.
     
  5. PERSIST WITH HEART
    Our company culture inspires passionate action. We aim for our teams to have the courage, freedom, and desire to champion our mission. When a team member no longer feels passionate about their work here at 360 Blue and feels drawn to pursue another path, it’s imperative that they do so, as their life is that important.
     
  6. HONESTY EVERY TIME
    We will always default to transparent and authentic communication. Consistent transparency breeds trust, and trust is the irreplaceable element of a strong, enduring foundation. We encourage our team members to leave their egos at the door. We also understand that genuine feedback leads to improvement. We believe that bad news doesn't get better with time and that it should be communicated to employees, guests, and owners with urgency.
     
  7. SELF CARE IS NOT SELFISH
    Wellness is not something we take for granted. We educate our team on the importance of taking care of their mental and physical health. We believe wellness is an important part of an energetic, vibrant, and meaningful life.
     
  8. DEVELOP UP
    Development is an integral part of living a meaningful life. We believe those who continuously learn will live their best lives. We always support and encourage self-development. If our teams are improving, so is our company.