Alex Curry

Director of Business Development

Dear Partners,

With Q1 of 2026 in the books, I am pleased to share some vacation rental performance data and insights for the Forgotten Coast market. The purpose of these reports is to serve as a resource for your conversations with buyers, sellers, and investors navigating the vacation rental space in our market. So let’s get started.

Adjusted Paid Occupancy + Average Daily Rate

The vacation rental space continued to normalize following several extraordinary years. Across the Forgotten Coast Market, Adjusted Paid Occupancy (APO) averaged 46% for Q1, marking a modest 1% increase compared to Q1 of 2025. Meanwhile, Average Daily Rate (ADR) for Q1 declined slightly by 1% to $198.

The dynamic of higher APO and slightly lower rates reflects a healthy recalibration. The Forgotten Coast remains a much-desired destination among guests, with rate sensitivity shaping their booking behavior.

Leading with Premium Performance

Against this backdrop, 360 Blue continued to outperform in Q1 where it matters most—rate integrity and long-term revenue strategy. Here are a few takeaways of our Q1 revenue performance:

• Average Daily Rate: Came in at $303 for the quarter, up 8% YoY, significantly exceeding the Market average.
• RevPAR: Came in at $85, representing 5% growth YoY, nearly matching greater Market performance.
• Adjusted Paid Occupancy: Came in at 28%—a manageable 1% YoY decline driven primarily by deliberate yield management and premium positioning.
• While our APO trailed the broader Market, it was the result of strategic choice rather than demand erosion. Our portfolio remains intentionally positioned in the upper tier of the Market, prioritizing pricing power, asset protection, and owner returns over short-term volume.

The Value of Rate Optimization

Our Q1 performance on the Forgotten Coast reinforced a critical truth for today’s market environment: Revenue resilience comes from disciplined pricing, strong brand presence, and thoughtful demand management. By protecting rate integrity, 360 Blue maintained RevPAR growth comparable to the Market—despite operating at nearly 50% higher ADRs. Our approach not only supports current revenue performance but also long-term property valuation.

On a Closing Note

In our upcoming Q2 Report, you will see metrics for 360 Blue compared to the Forgotten Coast market as a whole, as well as YoY metrics. Please reach out should you have any questions—especially with regard to any performance KPIs you or your clients might find useful. If you have a client who would benefit from an accurate and unbiased revenue projection for their property, we can help with that as well. Once again, thank you for your continued partnership.