It’s hard to believe that the first quarter of 2024 has come and gone. With the new year well underway, we’re already seeing some interesting trends in the Marketplace. I’d like to share some of them with you here, as they offer insight into what lies ahead for the vacation rental space in Destin, along 30A, Panama City Beach, and the Forgotten Coast

Realtor Report Q1 2024

While the market on the Emerald Coast has continued to evolve, we continue to see softer demand compared to the previous three years. This softer demand is primarily due to the influx of additional homes that have entered the vacation rental space during that timeframe—and consumers being more price-sensitive today. That said, 360 Blue has steadily outperformed the Market in nearly all key metrics. Though our Occupancy remains in line with the Market, our Average Daily Rate (ADR) is up. More significantly, our RevPAR is handily beating the Market as well. RevPAR is the most telling statistic in terms of the balance of ADR and Occupancy and provides the best, high-level view of how a company, neighborhood, or individual home is performing. Moreover, it minimizes wear and tear on the home while maximizing revenue per night.