Alex Curry

Director of Business Development

Greetings Realtor Partner:

Welcome to the 360 Blue Quarter One Report! We have a variety of vital statistics and a few market trends to share with you. The full Q1 report will provide additional insight into what is happening in the vacation rental space here on the Forgotten Coast.

Supply of Lodging Options + Shorter Booking Window

The supply of vacation rentals entering this space continues to increase, putting downward pressure on Average Daily Rates (ADR) and Occupancy (OCC). In January of this year, we saw 9% more nights available to book in the Forgotten Coast market compared to January of last year. Travelers are generally more price-sensitive today and want the best deals before booking a home. This waiting game of getting the best deal is supported by the decreased average booking window for homes in this area, which is 6% shorter compared to this time last year.