Alex Curry

Director of Business Development

Dear Partners,

As we move through 2026, the Emerald Coast luxury vacation rental market continues to demonstrate resilience. Third-quarter results show stronger Adjusted Paid Occupancy (APO), Average Daily Rate (ADR), and Revenue Per Available Rental (RevPAR) compared with Q3 2025—even as the number of active rentals in South Walton County continued to increase.

Q3 2026 at a Glance

What the Numbers Mean

Demand is keeping pace with a growing rental landscape. Market APO rose 10.4% while active supply increased 4%. Meanwhile, RevPAR gains outpaced average daily rate growth. For homeowners and prospective buyers, these results reinforce the value of thoughtful pricing, strong property presentation, and experienced revenue management. Collectively, this is why 360 Blue has invested so heavily in our Revenue Management and Marketing teams.

Key Takeaways for Your Clients

• APO improved across both the Emerald Coast market and the 360 Blue portfolio.
• Rate growth remained positive, supporting stronger revenue performance.
• South Walton rental supply continued to expand, making professional positioning increasingly important.

Let’s Connect

We appreciate the insight and relationships our realtor partners bring to the community. If you are advising a client who is considering a vacation rental purchase or reviewing their existing property’s potential, our team is available to provide local perspective and rental projections based on reliable, up-to-date market data.

We welcome the opportunity to help you and your clients make informed decisions in the Emerald Coast vacation rental market.